Apple.inc will in the coming months start assembling its lower-priced
iPhone SE models at a contract manufacturer's plant in the southern Indian
technology hub of Bengaluru, an industry source with direct knowledge of the
matter said on Friday.
Apple's Taiwanese manufacturing
partner Wistron Co. is setting up a plant in Bangaluru to focus solely on
assembling iPhones, a separate source told Reuters earlier this month. Apple's
move comes as it seeks to boost its share in the world's fastest growing major mobile
market, where handsets far cheaper than Apple's iPhones dominate. It also comes
as smart phone sales growth is slowing in Asia's other massive market, China.
To lower prices, Apple has been
seeking to set up local production and has been in talks with the Indian
federal government regarding issues such as tax concessions. The industry
source told Reuters the initial manufacturing of the iPhone SE model was not
contingent on those concessions.
Apple did not immediately respond to
a request for comment.
A popular newspaper earlier
on Friday reported Apple planned to initially assemble 300,000 to 400,000
iPhone SE handsets in India.
The industry source told Reuters the numbers would
be substantially lower to begin with.The source also said it was too
early to say what other phone models Apple would assemble at the Bangaluru plant.
Apple shipped 2.5 million iPhones to
India last year, with a third coming in the December quarter, according to
market researcher Counterpoint, which estimates that three-quarters of smart-phones
sold in India were made locally.
In the fourth quarter, Apple ranked
tenth in India's smart-phone market but led the premium segment with a 62
percent market share, Counterpoint said.
Samsung Electronics Co Ltd and a
host of Chinese players including Xiaomi and Vivo dominate
India's smart-phone
market where the vast majority of phones sold are priced below 15,000 rupees
($225).
In comparison, the entry level
iPhone SE model sells on Amazon.com- India site for 28,433 rupees ($424).
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